Built the brand’s first owned sales channel for an audience spanning TikTok and Instagram.
2024–PresentLas Vegas, USA
VegasPaulyC
Turning a creator-led audience into an owned ecommerce operation.
VegasPaulyC had more than one million followers across TikTok and Instagram but no dedicated sales channel. I built the brand’s first Shopify storefront and connected the product, preorder, support, and fulfilment workflows behind it.
Total sales processed across 202 orders through the brand’s first official storefront.
Orders reached 36 U.S. states and four international markets.
- Role
- Developer / Ecommerce Operations
- Tech Stack
- Shopify / Liquid / CSS / JavaScript
- Live Store
- Visit vegaspaulyc.com ↗
Context
Building the Foundation
VegasPaulyC was already recognizable online. The website gave the brand a permanent home beyond social media.
Brand Direction
Translated Pauly’s personality, catchphrases, and casino culture into a storefront his audience would immediately recognize.
Commerce Setup
Created the Shopify structure for products, payments, and order management.
Fan Connection
Gave fans one place to shop, ask questions, and reach the brand directly.
Launch Operations
From Product to Customer
The launch began before the product reached the warehouse.
While preorders were live, the custom sound button moved from a supplier in China to a fulfilment partner in Florida. I structured the Shopify launch around that timeline, kept customers informed, and coordinated delivery across 36 U.S. states, Canada, Australia, the United Kingdom, and Switzerland.
- 01 Production
- China
- 02 Preorder
- Shopify
- 03 Fulfilment
- Florida
- 04 Delivery
- Worldwide
Behind the Storefront
01
Storefront Experience
A creator-led shop built for Pauly’s audience.
02
Product Page Setup
Variants, pricing, and purchase options.
03
Product Sync
Printful products linked directly to Shopify.
04
Merch Design Setup
Artwork prepared for production.
05
Launch Promotion
Promotion connected to a live preorder.
06
Fulfilment Operations
Orders tracked through delivery.
Outcome
From Audience to Operation
VegasPaulyC now has an owned sales channel built to support future launches as the business continues to grow.
