Total Shopify sales reported for 2025.
2025–2026North America
All-In Brownie
A fan-named product launched across two brands.
I developed the Next.js competition site, the entry and consent flow, and the Shopify storefront for All-In Brownie. The same product later launched as BMF Brownie for Cowboy Cerrone, with a separate identity and storefront.
Reported product volume during 2025.
Online store traffic during 2025.
- Role
- Frontend Development / Ecommerce
- Tech Stack
- Next.js / GSAP / Shopify
- Scope
- Competition Site / Storefront / Multi-Brand
The US$10,000 Naming Competition
Frankie invited his audience to name the brownie. The US$10,000 prize was split among everyone who submitted the selected name. I built the responsive Next.js entry site with validation, eligibility checks, consent capture, and structured submissions for review.
Drag vertically to move through this preview. When focused, use the arrow keys, Page Up, or Page Down.
- FrontendResponsive Next.js
- SubmissionsStructured entry data
- Entry rulesForm validation
- PrivacyConsent capture
From Campaign Traffic to Checkout
I built the Shopify storefront, product page, and checkout flow, including a subscription option for recurring brownie deliveries.
Launch Performance
This Shopify Analytics snapshot covers June 1 through July 31, 2025, with sales shown in USD. Reviews from established names in poker and fitness added independent product proof.
“I don’t really like protein snacks, but I have to say this is the best protein brownie I’ve tasted. It’s super dense, super moist, and it doesn’t have an aftertaste.”
“Wow, this really is delicious. Milk, dark, and white chocolate chips. I gotta say, this is pretty good.”
“It tastes fantastic. Good texture, good chew. These are phenomenal. I highly recommend it.”
Multi-Brand
Building BMF Brownie for Cowboy Cerrone
BMF Brownie took the same core product into a separate brand built around Cowboy Cerrone. I developed Cowboy Cerrone’s Shopify storefront and adapted the product presentation, packaging, and messaging for the BMF audience.
Outcome
One product, two brands, three builds.
The project moved from a fan-led naming competition into a subscription-ready All-In storefront, then into a separate BMF Brownie experience for Cowboy Cerrone. Each build supported a different part of the launch while keeping both brands distinct.
