2025–PresentAustralia
Building the storefront, search, and campaign systems behind DuuDuu’s ecommerce growth.
DuuDuu is an online mattress brand with an evolving ecommerce operation. I turn commercial priorities into storefront improvements, stronger search visibility, and a clearer path to purchase, then keep refining the site as the business grows.
Grew from 4,987 to 20,758, making search the store’s largest traffic source.
Shopify Analytics · Aug 2025–Jul 2026 (vs previous 12 months)56 current customer reviews.
ProductReview.com.au · Snapshot, Aug 2026Checkout reach also rose 50% in November.
Shopify Analytics · Nov 2025 (vs Nov 2024)
Commerce Foundation
A mattress is not an impulse purchase. The storefront has to earn trust, explain the value clearly, and give the team room to launch new offers without rebuilding the customer journey each time.
Bring independent reviews, trial terms, delivery details, payment options, and product benefits closer to the buying decision.
Turn promotions into coordinated landing pages, onsite messaging, popups, and discount flows that can go live quickly.
Use search performance and funnel behaviour to prioritize the next storefront improvement, then measure what happens after release.
A long-form sales page built around education, trust, and repeated purchase prompts.
Pricing, reviews, payment options, and key benefits kept easy to scan.
Pageview reporting used to guide SEO and storefront priorities.
Campaign touchpoints carried across product, payment, and lifestyle content.
Family-led footage brings warmth and real-life context to the product story.
Outcome
DuuDuu now has an ecommerce foundation that attracts shoppers, builds confidence, and supports new campaigns without starting from scratch.
