Total Shopify sales reported for 2025.
2025–2026North America
All-In Brownie
A naming competition and two distinct brownie storefronts.
I developed the Next.js naming competition and entry flow for All-In Brownie, then built its Shopify storefront. I later built a separate Shopify storefront for BMF Brownie, a collaboration with Cowboy Cerrone.
Reported product volume during 2025.
Online store traffic during 2025.
- Role
- Frontend Development / Ecommerce
- Tech Stack
- Next.js / GSAP / Shopify
- Scope
- Competition Site / Storefront / Multi-Brand
The US$10,000 Naming Competition
Frankie invited his audience to name the brownie. The US$10,000 prize was split among everyone who submitted the selected name. I built the responsive Next.js entry site with validation, eligibility checks, consent capture, and structured submissions for review.
Drag vertically to move through this preview. When focused, use the arrow keys, Page Up, or Page Down.
- FrontendResponsive Next.js
- SubmissionsStructured entry data
- Entry rulesForm validation
- PrivacyConsent capture
From Campaign Traffic to Checkout
I built the All-In Brownie Shopify storefront from responsive product pages and purchase options through reviews and checkout.
Launch Performance
This Shopify Analytics snapshot covers June 1 through July 31, 2025, with sales shown in USD. Reviews from established names in poker and fitness added independent product proof.
“I don’t really like protein snacks, but I have to say this is the best protein brownie I’ve tasted. It’s super dense, super moist, and it doesn’t have an aftertaste.”
“Wow, this really is delicious. Milk, dark, and white chocolate chips. I gotta say, this is pretty good.”
“It tastes fantastic. Good texture, good chew. These are phenomenal. I highly recommend it.”
Separate Launch
A Separate Brownie Brand for Cowboy Cerrone
BMF Brownie was a separate collaboration with Cowboy Cerrone, with its own brand, packaging, and audience. I built the Shopify storefront and adapted the product presentation and launch content for that identity.
Outcome
One competition. Two separate brownie launches.
The $10,000 competition invited Frankie C’s audience to name All-In Brownie, then its Shopify storefront brought the winning name to market. BMF Brownie followed as a separate collaboration with Cowboy Cerrone, with its own identity, packaging, and store.
